Demand Gen Report

Campaign ROI is dead. Glad we got your attention. We value accurate campaign ROI as much as the next marketer, but if you have a multi-touch sales and marketing cycle, traditional campaign ROI just isn’t enough.

Join B2B marketing veterans Laura Ramos and Andrea Wildt for a 20 minute webinar discussing the importance of understanding which marketing campaigns influence revenue and how to measure influence in salesforce.com.

Speakers

Andrea Wildt, Vice President Marketing and Products, Full Circle CRM

Laura Ramos, Vice President, Principal Analyst, Forrester Research

When?

View Webinar Now.

Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.

This free white paper from marketing automation expert David Raab explains how social and behavioral data can help solve this challenge. With the right mix of social media and behavioral data sources, B2B marketers can:

• Segment prospects more effectively;
• Craft better content offers aligned with personas, and;
• Analyze campaign results and improve ROI.

You’ll also learn how to put new these marketing insights to work, and what steps to take to build your own social and behavioral data strategy.

Complete the form below to download:

About the Author:

David M. Raab is the Owner and Principal at Raab Associates, Inc, a consultancy specializing in marketing technology and analytics. He has more than thirty years experience as a marketer, consultant, author and analyst. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications.

About the Sponsor:

The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more, visit www.mintigo.com.

The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written. 

Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention. 

If you want to be a marketing star, video has to be on your playlist. Video is a growing part of the content mix and video analytics, combined with MAPs and CRMs, provides marketers with the powerful data they need to succeed.