Demand Gen Report

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The Evolution From Traditional To Predictive Lead Scoring

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The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?

 
Why Modern B2B Marketers Need Predictive Marketing

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While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape.

 
6 Keys To Sales & Marketing Alignment

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It is quite common for sales and marketing departments to debate who gets credit for a sale, the quality of leads, and other metrics. But it is vital that B2B organizations to enhance the relationship between these two teams to boost productivity — and ultimately results.

 
Dial Up the Power of Mobile Search

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See how you can obtain more ROI from your mobile search initiatives by checking out this e-book, Dial Up The Power Of Mobile Search. This e-book will cover various tactics and strategies that will aid your business in taking your mobile search marketing up a notch, including:

 
2014 Killer Content Awards

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Demand Gen Report’s Third Annual Killer Content Awards recognize organizations that have created cutting-edge content across all channels. Killer content is buyer-centric, social and visual.

 
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