Demand Gen Report

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Honoring Buyer-Focused Content That Drives Engagement Across Channels

shadow DGR DG0017 AWD KCA Awards Feb 2015With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.

 
Leads-to-Pipeline-to-Win

CV-Pipline-Ebk

Effective customer conversations are crucial for standing out among the competition, and can possible make or break opportunities flowing through the pipeline. This e-book from Corporate Visions highlights an abundance of insights into how you can improve your customer conversations, including:

  • Why 80% of marketing and sales professionals deem their demand gen campaigns as insufficient;
  • How marketing and sales alignment is crucial for bridging the "conversion gap"; and
  • Which customer conversations are the most important, and how to conquer them.
 
Marketing Messenger: 18 Insights From CMO.com That Every Marketer Should Know

CorporateVisionsSHADOWRelevant messaging that resonates with your target audience is crucial to turning prospects into closed deals. Is your messaging producing results?

 
Account-Based Marketing Reveals Untapped Potential

 LeanDataSHADOWMarketing automation has become a vital tool for effective demand generation. However, is marketing automation all you need to drive quality leads into the funnel, and what about the leads already in your database?

 
Strategies For Selling Into Multiple Lines Of Business

Shadow LinkedIn LI006 EBK Multiple Lines of Biz Dec 2014 v003 aaThe B2B buying process has changed. More and more influencers play a role in a company’s buying decisions, so it’s time for the sales team to focus on more than just the one-on-one relationship.

 
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