“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation. Gray highlights the need for organizations to embrace all three components to effectively develop a “buyer persona” and understand how to speak to prospective buyers. Additionally, Gray discusses the attributes of a successful marketing process.
To learn more about the role of process in marketing campaigns, download the brief titled "Recharging Your Marketing Automation For 2012: 3 Critical Components Of Maximizing Your Automation Investment."
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