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 During the recent DemandCon event in San Francisco, DemandGen Report sat down with Sam Weber of Genius.com. At the time of the interview, Genius had just surpassed 1,200 companies taking advantage of its free account offer. Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year.
Based on its current conversion rate of moving 7% of freemium account to paid, Weber projected that the company could double its revenues based on its accelerated growth in helping small businesses step up from email systems to add tracking and nurturing functionality.
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 DemandGen Report sat down with Jeff Ernst, Principal Analyst at Forrester Research, after he presented the opening keynote session at the recent DemandCon event. Ernst kicked off the event with the somewhat controversial suggestion that sales and marketing executives need to “bury the funnel.” Tune in to this six-minute podcast to hear Ernst’s tips for how marketers need to shift their thinking and engage prospects with proactive positioning and by challenging the status quo with forward-looking content that starts a conversation.
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DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared some of the key takeaways from the Summit, including the increased focus on sales enablement solutions and strategies.
Noting the critical need for BtoB marketing and sales team to nurture the problem of “frugalnomics,” or more empowered, skeptical buyers, Pisello shared details about Alinean’s interactive tools designed to move buyers through the buying cycle. To speak to the new breed of BtoB buyers, Alinean offers interactive white papers, diagnostic assessment tools and ROI benefit calculators to help organizations deliver relevant, engagement offers throughout the buying cycle.
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