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Date: Wednesday, May 25, 2011 2:00 PM - 3:00 PM EDT
 Who’s your buyer? As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams.
Join us for an informative webinar presenting best practices research as well as real-world case studies showing how companies are improving the ROI of their campaigns and increasing the efficiency of their sales efforts by investing in updating and expanding their database.
Key takeaways will include:
- Strategies to get started with targeting and segmentation;
- Examples of how organizations are using existing customer models to map out buyer personas and profiles
- The payback companies are realizing by refining their databases and creating specific messaging that is relevant to unique markets
Featured Speakers:
Jim Lenskold, Founder & Principal of The Lenskold Group, Author of "Marketing ROI"
Sam Zales, President, ZoomInfo
Andrew Gaffney, Editor, Demand Gen Report
Register for "The ROI of Targeted Prospecting" Today.
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