Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.
This free white paper from marketing automation expert David Raab explains how social and behavioral data can help solve this challenge. With the right mix of social media and behavioral data sources, B2B marketers can:
- Segment prospects more effectively;
- Craft better content offers aligned with personas, and;
- Analyze campaign results and improve ROI.
You’ll also learn how to put new these marketing insights to work, and what steps to take to build your own social and behavioral data strategy.
Complete the form below to download:
About the Author:
David M. Raab is the Owner and Principal at Raab Associates, Inc, a consultancy specializing in marketing technology and analytics. He has more than thirty years experience as a marketer, consultant, author and analyst. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications.
About the Sponsor:
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more, visit www.mintigo.com.